Ting! How marketing seduces the world

24.00 CHF - available 9

Attention, advertising!
Whether it's on our computers, our smartphones, on television, in magazines, on football shirts, on the bus, in the street and even in our homes, advertising is everywhere. We are exposed to marketing and solicited by brands on a daily basis, without necessarily realising it. But what distinguishes good advertising from the bad? Why is one brand 'cool', while another is 'sporty', 'chic' or 'conservative'? How are we influenced?

Through the character of Paul and his new pair of trainers, this book explains to children what marketing is and deciphers the techniques used by brands to seduce us. Target groups, buyer needs and desires, digital marketing, trends, influencers, filter bubbles... The book provides clear explanations and approaches these concepts in a playful way, giving children the keys to understanding the world around them.

Delivery:
3-4 working days
by external shipping partner